Magic Happens in the WhiteSpace

At WhiteSpace Thinking, we thrive in the spaces others overlook. Born from decades of experience in the B2B and GCC world, our journey has been defined by exploring the unknown and finding clarity in chaos. From digital and social first strategies to transformation of large marketing agencies, we've carved unique paths.—turning challenges into opportunities.

 For us, magic comes from the commitment to providing a fresh and unique perspective combined with the ability to see what others may not. Whether you’re navigating process complexity or creating something new, we’re here to help you fill the gaps and unlock the magic of White Space.

How We Do

Our approach is tailored to align with your unique business needs, combining strategic expertise and agile execution to drive impactful results

  • We use agile methodologies to map out and optimize your workflows, ensuring your marketing operations are flexible and responsive to changing market demands.

  • We foster collaboration between sales, marketing, and other departments, breaking down communication barriers to create a unified and high-performing organization.

  • We simplify your technology landscape by selecting and integrating the right MarTech tools. Our expertise ensures these tools work seamlessly together, enhancing efficiency and delivering measurable impact.

  • We leverage data to make informed decisions, constantly monitoring and adjusting strategies to ensure maximum performance and ROI.

    • Project-Based Pricing: A fixed rate for well-defined, time-limited projects, providing clarity and cost-effectiveness.

    • Hourly Rate: Flexible pricing for ongoing or evolving projects, ideal for long-term engagements that require continuous support.

What Sets Us Apart

At WhiteSpace Thinking, we believe that true success comes from combining innovation, expertise, and a relentless focus on growth. With a passion for transformation and a proven ability to deliver measurable results, we empower organizations to unlock their full potential and thrive in an ever-evolving market. Here's how we make it happen

  • As a catalyst for growth, we go beyond traditional services. We've helped organizations achieve up to 120% of their growth targets, expand into new markets, and launch new services. Our expertise also includes establishing multi-location digital and social media marketing hubs, creating powerful channels to amplify brand presence.

  • Our deep expertise spans marketing and digital transformation, process reengineering, and go-to-market enablement. We understand the unique challenges businesses face in today’s fast-paced landscape and provide innovative solutions to navigate them with precision

  • With over 20 years of experience, we bring a solid reputation for collaboration, innovative thinking, and agility. Our team has a proven track record in developing effective B2B marketing strategies, enabling go-to-market activation, and managing high-performance, cross-functional teams.

Meet Our Founder

With over 20 years of experience in global tech powerhouses, professional services, and start-ups, Shruti Batra has navigated the complexities of B2B marketing, driving measurable growth across organizations.

From transforming a struggling digital marketing unit into a thriving 250-member powerhouse to building well-oiled marketing engines, Shruti Batra has consistently turned challenges into growth opportunities. Her expertise spans digital transformation, CRM implementation, and scalable solution activation, delivering results that matter.

In 2023, Shruti Batra transitioned from corporate leadership in India to establish WhiteSpace Thinking in the U.S.—a move that reinforced her belief that success comes from daring to ask, “What if you fly?” instead of “What if you fall?”

Believing true innovation thrives in the spaces between the obvious, Shruti Batra focuses on solving real problems for real people. At WhiteSpace Thinking, she provides the strategies and support to help businesses grow through collaboration and innovation.

Empower your brand 

Elevate your business and marketing with customer centric thinking and creative executions. Let’s explore the possibilities together